Why a traditional approach may have you swimming in circles
(And how you can completely change that)
Through decades of experience, we realized that traditional “key message” documents had a drawback. They didn’t demand enough precision or prioritization of ideas to serve as the central tool in a communications strategy.
With some creativity, you can weave just about any idea into your key messages and please everyone.
But that’s a disservice when your goal is to stand out from competitors with a hard-hitting, memorable message.
It’s also why leaders and others start creating their own messages.
We developed a unique approach, so you can craft a message platform that builds real organizational momentum.
Our approach allows you to find and prioritize the most distinctive, powerful and defensible statements about your company, product or initiative and to build buy-in across your entire organization.